Video 6: Objectives

Video 6: Objectives

This section describes SMART Objectives used by funders and howto write them. Examples of this are provided.

Objectives are measurable achievements that show progress towardreaching the goal. While the project will have just one goal, there can beseveral objectives working towards achieving that goal. Imagine objectives asstepping stones leading towards the project goal. Essentially, they break upyour project into more manageable pieces that allow you to organize staff andactivities accordingly as well as to make small and incremental victories alongthe way.

Note: Many funders determine the number of objectives they wantto see in your proposal; others leave this up to the applicant. ANA allows forno more than three objectives per project.

A well-developed objective can be written in several formats;the most familiar is SMART (Specific, Measurable, Achievable, Relevant/Realistic and Time-bound).

The more concise, and specific your objectives are, the easierit
will be for a funder to understand your project approach and the project teamto implement the project. When writing your objectives keep in mind the projectgoal and current condition.

  • Welcome to the ANA Project Planning and Development on Demand Training Series.
  • This is video six, Objectives.
  • So what is an objective? Objectives are the larger steps that you'll take in order to achieve your project goal. These are time-limited target measures that show your progress. They're individualized, they're specific, relevant, and achievable. Although you can have multiple objectives, it might be a good idea to limit them when possible. You're going to be required to collect and evaluate data for each objective, so you may find yourself spending a lot of time collecting the data, and not as much time administering the program. There are some other things to keep in mind with objectives. Funders can be prescriptive, and may have a required objective format that should be outlined in the funding announcement. Also, there may be a limitation as to how many objectives you can have for your project. For example, ANA allows for a maximum of three objectives. Please remember to know your funder, and what their expectations are.
  • SMART objectives are the format most commonly used by funders. SMART stands for specific, measurable, attainable, relevant, and timebound. Specificity clearly defines what will be done, or what strategies are going to be used. Measurable is the metric used to measure your progress. How much or how many are you targeting? Achievable is whether or not you can accomplish this given the timeframe and the resources you have. The relevant part of your project objective is the why. This ties to your long-term community goal, and meaningful, not only to you, but other organizations and the larger community. Lastly, clearly defining the timeframe will be important. Just remember to be reasonable with this.
  • Using this information, here's an example of a project objective using the SMART format. Remember, our objective statement does not have to follow the SMART elements in order. Just ensure they're all included in there. The timeframe for the subjective will be three years. It's going to be focused on a specific tribe, which makes it relevant to the project. Reducing the unemployment rate of tribal members is achievable, and our target of 45 will be measurable. It's worth noting that some funding agencies may have variations of the SMART objective format, and each funding opportunity announcement will include the recommended objective format.
  • For activity five, use the concepts discussed in this video, and draft your project objective. Limit the statement to one sentence, follow the SMART format, and have it relevant to your community.
  • Thank you for viewing video six of the Project Planning and Development on Demand Training series. If you have any questions regarding project development or the administration for Native Americans, please feel free to contact us at ANAAlaska.org.

Up next

Video 7: Data Metrics of Success

Video 7: Data Metrics of Success

Training episodes

Video 1: ANA Funding Opportunities
Video 1: ANA Funding Opportunities
Video 2: Community Led Planning
Video 2: Community Led Planning
Video 3: Long Term Community Goal
Video 3: Long Term Community Goal
Video 4: Identify the Condition
Video 4: Identify the Condition
Video 5: Project Goal
Video 5: Project Goal
Video 6: Objectives
Video 6: Objectives
Video 7: Data Metrics of Success
Video 7: Data Metrics of Success
Video 8: Resources and Partnerships
Video 8: Resources and Partnerships
Video 9: Approach and Workplan
Video 9: Approach and Workplan
Video 10: Contingency Planning
Video 10: Contingency Planning
Video 11: Sustainability
Video 11: Sustainability
Video 12: Developing a Project Budget
Video 12: Developing a Project Budget
Video 13: Organizational Capacity
Video 13: Organizational Capacity
Video 14: Next Steps
Video 14: Next Steps